| SEO & CONTENT STRATEGIST

I help marketing agencies translate integrated strategies into actionable direction for their clients.

Empower your clients and content deliverables.

Secure your agency's next advantage

| DISCIPLINES

Content briefs informed by the factors that matter

Connecting your clients to their ideal customers requires understanding how content supports business objectives and influences action. I bring these disciplines together across client accounts to attract and convert the right audiences.

Business Strategy

Establishes the business goals and desired outcomes that guide content purpose and positioning.

  • Business objectives

  • Page purpose

  • Conversion goals

  • Success metrics

Content Management

Evaluates the existing content ecosystem to schedule ongoing maintenance and planning.

  • Content audits

  • Consolidation analysis

  • Optimization planning

  • Roadmap development

Competitive Analysis

Examines the market landscape to identify insights, opportunities, and areas for distinction.

  • Competitor benchmarking

  • SERP/AI landscape review

  • Content gap analysis

  • Differentiation strategy

SEO & AEO Strategy

Aligns content with search and answer engines to improve discoverability and earn citations.

  • Search intent analysis

  • Answer visibility

  • Keyword strategy

  • Internal linking

Consumer Psychology

Explores how content shapes perceptions and motivates consumers to take action.

  • Audience motivations

  • Trust and credibility

  • Perceived risk

  • Cognitive biases

Content Strategy

Translates strategic insights to inform how content is structured, framed, and executed.

  • Funnel positioning

  • Information hierarchy

  • Narrative framing

  • Editorial direction

| ABOUT

A trusted partner in client success

I operate as a specialized content partner within agency workflows to support strategic direction and provide a path to achieving business goals.

15 years of agency, in-house, and consulting experience across web production, SEO, and content management.

75+ clients including SaaS, financial services, healthcare, eCommerce, education, and other industries.

1000+ content briefs developed across a wide range of content types, page formats, and customer journey stages.

| CONTACT

See what working together could mean for your agency

Whether you're building a new process or improving what's already in place, get in touch to discuss how I can help you deliver the insights that drive results for your clients.